Thursday, January 29, 2009
Tuesday, January 20, 2009
Digital Architectural Practices:
Zaha Hadid
Joshua Avist, Josh Mings, Emile LeJeune
Zaha Hadid in her Mobile Art Gallery for Chanel strives to represent the richness and sensuality of the Chanel brand through the use of digital design to create layers wrapping the mass of the structure and bringing it together as a cohesive whole. The fluid form of the gallery is clearly developed through digital design with a process using multiple iterations of chosen form created and modified with 3d modeling programs. In the use of these programs, Zaha Hadid is able to judge the impact of the sun more easily on the design . Through the use of skylights in the ceiling over the central courtyard and clerestories she is able to bring in light into the form which was first measured through the use of 3d modeling programs to ensure the right amount of light is allowed into the gallery spaces of the building.
A structure such as the one found in the gallery can only be analyzed and modified through the use of digital design tools, without which such an unconventional structure would not be possible. The use of these design tools allows for the analysis and control needed to create a structure which works with the form and concept of the space and allows for the individualization and fabrication of each of its parts.
Through the use of 3d modeling Zaha Hadid was able to pick out a material for the skin that was reflective that allowed her to project images and colors onto an already dynamic form, thus making it more dynamic and sensual. These digital design tools also allow for the creation of each individual panel of the skin as they are integrated to the structure. This material is used throughout the building and through its fabrication with digital design tools, further enhances the concept of sensuality that is associated with the Chanel brand.
In Hadid's presentation drawings, she tends to show her 3d models on a black background, with little context or sense of scale to focus on the sculptural qualities of the designs. This tends to show that the buildings are meant to draw attention to themselves and are meant to be objects in space rather than integrating themselves into the landscape to create a cohesive whole. This style of design is common with digital practice, creating an abstraction of ideals and funneling them straight into the form of the building to create a truly unique experience for the user.
ZahaHadidBlog.com
Joshua Avist, Josh Mings, Emile LeJeune
Zaha Hadid in her Mobile Art Gallery for Chanel strives to represent the richness and sensuality of the Chanel brand through the use of digital design to create layers wrapping the mass of the structure and bringing it together as a cohesive whole. The fluid form of the gallery is clearly developed through digital design with a process using multiple iterations of chosen form created and modified with 3d modeling programs. In the use of these programs, Zaha Hadid is able to judge the impact of the sun more easily on the design . Through the use of skylights in the ceiling over the central courtyard and clerestories she is able to bring in light into the form which was first measured through the use of 3d modeling programs to ensure the right amount of light is allowed into the gallery spaces of the building.
A structure such as the one found in the gallery can only be analyzed and modified through the use of digital design tools, without which such an unconventional structure would not be possible. The use of these design tools allows for the analysis and control needed to create a structure which works with the form and concept of the space and allows for the individualization and fabrication of each of its parts.
Through the use of 3d modeling Zaha Hadid was able to pick out a material for the skin that was reflective that allowed her to project images and colors onto an already dynamic form, thus making it more dynamic and sensual. These digital design tools also allow for the creation of each individual panel of the skin as they are integrated to the structure. This material is used throughout the building and through its fabrication with digital design tools, further enhances the concept of sensuality that is associated with the Chanel brand.
In Hadid's presentation drawings, she tends to show her 3d models on a black background, with little context or sense of scale to focus on the sculptural qualities of the designs. This tends to show that the buildings are meant to draw attention to themselves and are meant to be objects in space rather than integrating themselves into the landscape to create a cohesive whole. This style of design is common with digital practice, creating an abstraction of ideals and funneling them straight into the form of the building to create a truly unique experience for the user.
ZahaHadidBlog.com
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